Who is a Flower Designer
The Flower Designer is one of the key figures in a wedding. Not just a florist, but an architect of floral arrangements, the stylist of the entire event. Thanks to his creativity, he will be able to transform flowers into artistic and scenic compositions depending on the location and style of the wedding.
He is responsible for the composition of the bouquet based on the characteristics of the bride's dress, the decorations for the ceremony, the set-up for the reception: the Flower Designer will enhance the surrounding environment, in harmony with the mood chosen by the couple and the project of the Wedding Designer.
From the ceremony in an ancient cathedral to the one in a small country church, from the outdoor wedding to the one in a town hall, the Flower Designer will study how to organize flowers and plants chosen with the client in order to enhance each location.
The combination of colours, sizes, volumes, lights and shadows will be essential to give life to suggestive settings, able to excite and be remembered.
The Wedding Flower Designer of La Sposa degli Alberi is Franz Steiner, a sensitive professional, capable to dress every occasion, interpreting it according to the variety, the colours and the seasonality expressed by nature.
Franz's floral design is characterized by harmony and freshness and never expresses normality, but an ever new taste with an authentic flavor.
Each creation signed by the Flower Designer will be consequential to the preparatory study with the Wedding Designer and will allow to develop solutions suitable to the entire design of the event, determining its emotional and scenographic characterization.